Diet.com New Online Diet Program Ranked #1 in Comparison Test
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Diet.com New Online Diet Program Ranked #1 in Comparison Test
San Francisco, CA (PRWEB) October 27, 2004 –
Diet.com, one of the newest additions to the crowded arena of online dieting, was found to have the most successful results in a recent People’s Your Diet Magazine comparison test. After assigning dieters to 5 different online diet programs for 4 weeks, the magazine found that the Diet.com participant lost the most weight. The participant used Dr. Robert Kushner’s respected new weight loss program, The Personality Type Diet Plan.
Dr. Kushner’s Personality Type Diet Plan uses a novel approach to weight loss, addressing each dieter’s individual challenges in such areas as eating, exercising, and coping patterns. Each dieter is asked to take an assessment test and is given a distinct profile based on his or her test results. The online diet program is then personalized to complement the dieterÂs unique personality.
"I took so many useful things away from this experience," says the Diet.com participant and single mother of three, who learned she was a Âmeal skipper, a Âfast pacer and an Âall-or-nothing doer who needed to make herself a priority in order to lose weight. ÂThe (diet personality) test was enlightening," she asserts.
These positive results of this new weight loss program reflect the innovative premise and findings of Dr. Robert KushnerÂs extensive research as Diet.com Medical Director and a world-renowned obesity expert - that losing weight is more about the dieter than the diet.
Diet.com debuted its new website in beta version this year, granting millions of Internet users access to its exciting new weight loss program, the Personality Type Diet. The proven long-term weight loss solution utilizes a personality test, highly customized weight loss strategies, personalized meal plans and social networking.
The Personality Type DietÂs creator, Dr. Robert Kushner, is one of the nation's leading obesity experts, President of the American Board of Physician Nutrition Specialists, author of the recently released American Medical Association Physician's Obesity Treatment Guide, and author of ÂThe Personality Type Diet.Â
About Diet.com
Diet.com provides a highly personalized new weight loss program using a validated personality test, customized weight loss strategies, personalized meal plans, and social networking. It delivers an unprecedented level of personalization and real world weight loss strategies and action plans. Developed by Dr. Robert Kushner, a leading weight loss expert, it also provides a landmark social networking model which offers the critical support necessary for long-term weight loss. For additional information about this new weight loss program, please visit us at http://www.Diet.com.
Contact Information:
Kate Leighton
Media Relations-Diet.com
Katem@diet.com
877-203-9103
# # #
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Selling To Online Dieters? You’d Better Pass This Test
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Selling To Online Dieters? You’d Better Pass This Test
Tampa, FL (PRWEB) July 27, 2005
Analysts at Marketdata Enterprises (http://www.mkt-data-ent.com/studies.html), the market research firm that operates BestDietForMe.com, a Free diet analysis website, have just released the findings of their 2nd quarter Online Dieter Research Report. A total of 14,799 dieters were surveyed online from April 1st to June 30th, and data was compared with 1st quarter results. An analysis of how dieters responded to the BestDietForMe.com survey yielded very interesting trends.
Advertising agencies and PR firms with weight loss clients, diet website operators, or any companies selling diet products or programs online, must pass this test if they are to be effective in selling to online dieters. Do youÂ
Get to them within a week of their search for a weight loss program?
Provide one-to-one personal counseling? Nearly one-third want it. Impersonal chat rooms and bulletin boards may not be enough.
Know that 43%-69% of them need some form of psychological support?
Make sure your program costs less than $ 250?
Accommodate the 40% of online dieters that have special foods needs or allergies?
"As the prime diet season (January 1st to Memorial Day) matures, selling to online dieters is tougher. They are less motivated by special offers and promotions, proven by the decline in that metric from 5.3% to 3.6% from quarter 1 to quarter 2. Weight loss marketers' offers and discounts must be more compelling to result in sign-ups and opt-ins. Online dieters are still mainly in the do-it-yourself group, but their interest in medical diet plans did rise as the season matured. These are the nuances picked up by our quarterly survey and daily real-time participation," according to John LaRosa, Research Director.
Marketdata, via BestDietForMe.com, has created a real-time tracking tool that produces an online dieter profileÂtheir demographics, needs, and preferences related to nutrition, exercise, and psychological roadblocks. As confused dieters search for the best diet program for them via our online survey, they leave lots of information, which when analyzed can reveal shifting preferences. "We know of no other research tool like this, with such a huge real-time daily sample," according to John LaRosa, Research Director.
Major Findings:
Of 14,799 people completing the BestDietForMe.com survey in the 2nd quarter of 2005, 93.2% were female.
4.8% are interested in weight loss surgery.
4.9% are interested in home delivery of diet foods.
69.3% need a diet program that covers emotional eating, 48.9% need one covering stimulus control, and 43.7% need one covering social eating skillsÂindicating a great need for weight loss programs providing psychological/lifestyle support.
Starting weight: Fully 58% of online dieters have a starting weight of 175 lbs. or more and 22.5% weigh 225 lbs. or more.
63% have a reported budget of $ 250 or less to spend on a weight loss program.
40% have "special food needs" such as food allergies or sensitivities.
The greatest share of 47% have used a weight loss center as a dieting method in the past, followed closely by the 41% that joined a health club. 38.4% skipped meals and 19.3% used a diet website.
"The online weight loss consumer is a fickle customer whose needs constantly shift and are rarely probed in depth. We now have a unique research tool to monitor large numbers of dieters like this to find out what makes them tick, on an ongoing basis and affordably," according to John LaRosa, Research Director.
About The Quarterly Online Dieter Report
MetricsTracked:
gender
age (5 categories)
BMI (body mass index (5 categories, 18.5-40+)
Percent opting in for special offers
Percent leaving name and mailing address
Pregnant or nursing percentage
Medical conditions, percent indicating at least one (32 conditions)
Their diet budget (under $ 250 to $ 3,000+)
Preferred weight loss program location
Interest in weight loss surgery  percent
Interest in home delivery of diet food  percent
Preferred diet counseling format
Type food plan desired
Percent interested only in diet plans with pre-planned daily menus
Special food needs, allergies, food sensitivities  percent with
Readiness to begin a diet program
Previous types of diet plans used (18 types)
Exercise preferences
Psychological support needs: percent identified by BestDietForMe.com analysis as needingÂ
emotional eating support, stimulus control, social eating skills support
Also IncludedÂ
Discussion/analysis of the online dieting market: nature, market size.
List of the top diet websites.
Latest Alexa traffic rankings of the top diet websites.
Forecasts and early identification of key trends.
Latest results of surveys of online dieters by diet companies and others.
Overview (32 pp.) of the 9 segments of the weight loss market, with $ size and 2008 forecasts and status reports for: commercial programs, medical programs (MDs, bariatric surgery, RDs, diet drugs, hospital programs, VLCDs), multi-level mktg. plans, meal replacements & appetite suppressants, diet soft drinks, artificial sweeteners, diet/low-carb foods market. Dieter demographics, trends of past two years also analyzed.
The service costs $ 2,995 per year, or individual quarterly reports (approx. 50 pages each) can be purchased for $ 895.
About BestDietForMe.com / Marketdata
http://www.BestDietForMe.com is operated by Marketdata Enterprises, Inc., an independent analyst of the U.S. weight loss industry since 1989. A database of 61 of the most legitimate and popular diets is automatically and objectively searched after the consumer fills out an in-depth 7-8 minute survey online. Consumers can also get detailed diet program descriptions, and have access to special offers by weight loss providersÂall at NO cost. The website also contains lots of unique, free content. MarketdataÂs diet market research is regularly quoted by all major media.
Contact Information
John LaRosa, Research Director
BestDietForMe.com/Marketdata Enterprises Inc.
813-931-3900
http://www.BestDietForMe.com
# # #
Attachments
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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
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NEW WEIGHT LOSS PROGRAM OFFERS A HIGHLY PERSONALIZED DIET PLAN BASED ON The RESULTS OF a VALIDATED DIET PERSONALITY TEST
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NEW WEIGHT LOSS PROGRAM OFFERS A HIGHLY PERSONALIZED DIET PLAN BASED ON The RESULTS OF a VALIDATED DIET PERSONALITY TEST
SAN FRANCISCO, CA (PRWEB) August 19, 2004
Diet.com today launches its beta version of an exciting new weight loss program, the Personality Type Diet Plan, which offers a proven long-term weight loss solution using a personality test, highly customized weight loss strategies, personalized meal plans and social networking.
The Personality Type Diet approach was created by Dr. Robert Kushner, one of the nationÂs leading obesity experts, author of the recently released American Medical AssociationÂs PhysicianÂs Obesity Treatment Guide, and author of The Personality Type Diet.
ÂIt is critical to first identify the eating, exercise, and coping patterns that created the weight gain initially, said Dr. Kushner, medical director of both Diet.com and the Wellness Institute at Northwestern Memorial Hospital in Chicago. ÂIt is easier to lose weight when you have strategies that can transform these lifestyle patterns. Learning to manage these patterns will prevent the inevitable weight regain and keep the pounds off for good.Â
Diet Personality Test  a Cornerstone of the New Weight Loss Program
The Personality Type Diet approach begins with an innovative 70-question Personality Test that pinpoints each individualÂs Diet Personality Profile. Dieters are then provided with a personalized weight loss program including a meal plan specifically based on his or her eating pattern, customized step-by-step weight loss strategies and action steps that help modify self-defeating behaviors. The Diet Personality Test was validated by a 2002 study published in the American Journal of Clinical Nutrition (Vol. 75, No. 2 (S), 2002)
ÂI was able to eat a little bit of ice cream every night and still lost almost 50 pounds, said Amanda, a successful Personality Type dieter. ÂThe Personality Type Diet gave me a new way to live that allows me to be healthy and happy all year long, and thatÂs quite a gift.Â
About Diet.com
Diet.com provides a highly personalized weight loss program using a validated personality test, customized weight loss strategies, personalized meal plans, and social networking. It delivers an unprecedented level of personalization and real world weight loss strategies and action plans. Developed by Dr. Robert Kushner, a leading weight loss expert, it also provides a landmark social networking model which offers the critical support necessary for long-term weight loss. For additional information, please visit us at http://www.Diet.com.
CONTACT INFORMATION:
Kate Leighton
Diet Health, Inc.
877-203-9103
http://www.Diet.com
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Diet.com New Online Diet Program Ranked #1 in Comparison Test
Comments Off on Diet.com New Online Diet Program Ranked #1 in Comparison Test
(PRWEB) November 15, 2004
Diet.com outperforms 4 other top online diets in the most recent issue of People Magazine’s “Your Diet.” The results show that the Diet.com user lost the most weight among the other online diet program users. This again confirms that, while results may vary, Diet.com can help you lose weight effectively with Dr. Kushner’s Personality Type Diet
Dr. Kushner’s Personality Type Diet Plan uses a novel approach to weight loss, addressing each dieter’s individual challenges in such areas as eating, exercising, and coping patterns. Each dieter is asked to take an assessment test and is given a distinct profile based on his or her test results. The online diet program is then personalized to complement the dieterÂs unique personality.
"I took so many useful things away from this experience," says the Diet.com participant and single mother of three, who learned she was a Âmeal skipper, a Âfast pacer and an Âall-or-nothing doer who needed to make herself a priority in order to lose weight. ÂThe (diet personality) test was enlightening," she asserts.
These positive results of this new weight loss program reflect the innovative premise and findings of Dr. Robert KushnerÂs extensive research as Diet.com Medical Director and a world-renowned obesity expert - that losing weight is more about the dieter than the diet.
Diet.com debuted its new website in beta version this year, granting millions of Internet users access to its exciting new weight loss program, the Personality Type Diet. The proven long-term weight loss solution utilizes a personality test, highly customized weight loss strategies, personalized meal plans and social networking.
The Personality Type DietÂs creator, Dr. Robert Kushner, is one of the nation's leading obesity experts, President of the American Board of Physician Nutrition Specialists, author of the recently released American Medical Association Physician's Obesity Treatment Guide, and author of ÂThe Personality Type Diet.Â
About Diet.com
Diet.com provides a highly personalized new weight loss program using a validated personality test, customized weight loss strategies, personalized meal plans, and social networking. It delivers an unprecedented level of personalization and real world weight loss strategies and action plans. Developed by Dr. Robert Kushner, a leading weight loss expert, it also provides a landmark social networking model which offers the critical support necessary for long-term weight loss. For additional information about this new weight loss program, please visit us at http://www.Diet.com.
CONTACT INFORMATION:
Kate Leighton
Media Relations-Diet.com
e-mail protected from spam bots
877-203-9103
###
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