BestDietForMe.com Helps Dieters Identify Best Weight Loss Programs, Free of Charge

BestDietForMe.com Helps Dieters Identify Best Weight Loss Programs, Free of Charge

Tampa, FL (PRWEB) July 9, 2007

BestDietForMe.com (http://www.BestDietForMe.com) provides a free online diet analysis service, to identify (by name) which of the top 60 diet plans best fits your lifestyle, budget and food preferences. Previously, there was a fee to obtain one’s diet program “matches” and in-depth company reports. The service is now free.

“Many dieters today are confused by all the weight loss plans on the market. They’re bombarded with exaggerated claims of quick and easy weight loss and misleading information about the true cost of programs. Marketdata, a weight loss market analyst since 1989, created http://www.BestDietForMe.com four years ago to help consumers research programs before signing up. If you’re spending hundreds or thousands of dollars on a diet plan, you might as well choose the best one for your needs”, according to Research Director, John LaRosa

250,000+ people have registered with this website, utilizing its 800+ pages of free weight loss articles. The site ranks among the top 3 traffic diet websites on the Internet. The parent company, Marketdata, is in the unique position of being completely unbiased, as its does not sell any weight loss programs or products of its own.

A database of 60 of the most legitimate and popular diets is searched after the consumer fills out an easy but in-depth online survey covering one’s budget, nutritional profile, exercise habits, and lifestyle factors. Immediately upon completion, results appear on the screen, with links to descriptive diet program reports, commentary from http://www.BestDietForMe.com analysts, and access to special discounts and freebies by weight loss providers.

Major findings: characteristics of online dieters (1st qtr. 2007):

    Dieters’ Budgets… An overwhelming 85% of consumers want to spend less than $ 500 on weight loss programs, with 69% wanting to spend less than $ 250. Just 2.9% are willing to spend $ 1,500+.

    89% of online dieters are female and 23% have an average starting weight of 150-174 lbs. Another 19% weigh 175-199 and 37% weigh more than 200.

    Preferred Location… Nearly 74% of dieting consumers favor a “do-it-yourself” weight loss plan accessed from home (website, phone), or use a diet book bestseller. Nearly 72% want self-directed counseling and 20% want a one-to-one approach.

    BMI (body mass index)… 49.2% of dieters had a BMI of 30 or higher, indicating they’re obese. 26% of had a BMI of 35+, meaning they may be candidates for bariatric surgery.

    Food Plan… 59% of dieters prefer to use supermarket food, 11.4% want pre-packaged or diet company food, 4% want meal replacements (shakes, nutrition bars), and 23% have no preference.

    Psychological Support… At least 45% of dieters need some form of Psychological Support (managing eating triggers, controlling portion sizes, help with binge eating and dining out), with 69% needing Emotional eating support.

These findings may explain why NutriSystem, a home delivery program, is so popular (and why dozens of other local gourmet and fresh food delivery services have emerged). Many dieters today want low cost, and not personal meetings with counselors at a weight loss center. They also want someone else to count the calories, carbs, and to prepare the meals. They seek convenience, and they want anonymity and privacy—explaining why the fastest-growing part of Jenny Craig’s business is their “Jenny Direct” plan, and why WeightWatchers.com, a diet website with 460,000 subscribers, is the fastest-growing portion of that firm’s business.

Exercise and counseling don’t seem to be as important to dieters searching for weight loss information online. Fully 37% want to design their own exercise program. NutriSystem reports that only 20% of their customers use their free phone counseling services—exactly the share of Bestdietforme.com visitors that say they want one-to-one counseling. However, what dieters Say they want and what they really Need, are two different things. It’s debatable whether they are getting the psychological and emotional support they need from do-it-yourself websites, chat rooms, bulletin boards, and diet books, rather than from a live counselor.

Bestdietforme.com covers ALL the top diet plans: NutriSystem, eDiets, the Atkins diet, Zone Diet, Richard Simmons, Body for Life, Weight Watchers, South Beach Diet, Jenny Craig, LA Weight Loss, Slim-Fast, Herbalife, fad diets, diet books, MD plans, diet drugs, and many more.

ABOUT BESTDIETFORME.COM--MARKETDATA

http://www.BestDietForMe.com is operated by Marketdata Enterprises, an independent market research analyst of the U.S. weight loss industry since 1989. The website was developed by Marketdata, along with a nationally known registered dietitian and a PhD psychologist, and was not funded by any diet companies.

CONTACT INFORMATION

John LaRosa, Research Director

BestDietForMe.com / Marketdata Enterprises Inc.

813-931-3900

http://www.BestDietForMe.com

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Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

More Diet Exercise Press Releases

BestDietForMe.com Now #3 Traffic Diet Website Worldwide

BestDietForMe.com Now #3 Traffic Diet Website Worldwide

Tampa, FL (PRWEB) September 19, 2005

Marketdata Enterprises, the market research firm that operates BestDietForMe.com (http://www.BestDietForMe.com), a Free diet analysis website and portal, has just launched a new private label pay-per-click advertising system.

“Marketdata and http://www.BestDietForMe.com are proud to announce the launch of this exceptional new service. We have worked with CPAffiliates, a leading provider of affiliate programs for diet companies and others, to develop a customized and user friendly system supported by state-of-the-art features. Now, weight loss and other companies are able to reach one of the most highly targeted and motivated audiences of female dieters anywhere—at reasonable cost,” according to John LaRosa, Research Director.

A Superior “Mousetrap”… http://www.BestDietForMe.com visitors come for one main reason—to identify their best diet plans. After completing a 50-question survey online, a list of their matches is displayed immediately, with clickable links. It’s at this point that Pay Per Click text links can redirect these highly motivated and pre-qualified dieters directly to an advertiser’s website, to close the sale. “There’s no “hook” stronger than this,” according to LaRosa.

BestDietForMe also has dozens of free and useful “content” pages, where either text or graphic ads may now be displayed or embedded. Topics include: diabetes, diet recipes, low-cal and low-carb foods, meal replacements, self-improvement, weight loss surgery, diet drugs, nutrition bars, skin care & anti-aging products, vitamins, pregnancy & weight gain, stress management, diet books, diet websites, exercise videos, dieting for weddings, diet food delivery services, and many more. “It’s a natural progression for people to click these links as they are reading and engaged in the topic,” according to LaRosa.

With 94% of BestDietForMe visitors being female, overweight, and appearance-conscious, and 30% having some medical conditions or food allergies, this is a natural fit and marketing vehicle for advertisers of:

Weight loss products & programs (commercial & medical)

Women’s healthcare products and drugs

Skin care products

Vitamins, diet foods, nutrition bars

Dating/relationship services

Self-improvement products

Weight loss surgery, hospitals, MDs, RDs

Health clubs & exercise equipment

Diabetes/other medical supplies.

Advertising agencies and PR firms with weight loss clients, companies selling diet products or programs, as well as women’s healthcare products online, can benefit in these ways:

Real-time tracking and click fraud protection

Ad serving

Text ad creation (Marketdata will assist with creatives, customization)

Flat rate cost per click prices and guaranteed positions

Exclusives on select pages.

Another important feature--Ads by sellers of diet pills or unproven weight loss supplements will not be allowed.

There are several problems with other pay-per-click systems.

1) The first issue is that of competitive bidding - advertisers may bid too much to get top positions (as much as $ 1.50 per click). In the highly competitive weight loss space, this is a real problem (and budget buster). It’s also a major hassle to adjust bid prices and monitor them every day or hour. http://www.BestDietForMe.com has eliminated this issue, using flat rate pricing instead.

2) The second problem is that advertisers have no guarantee of the position of their ads on the page. You could be pushed down or eliminated by a less than ethical Internet pharmacy selling diet pills, that bids ridiculously high prices per click.

3) A third problem is that weight loss advertisers may not obtain a relevant fit with the people (potential dieters) they want to reach. This is not an issue at http://www.BestDietForMe.com. This website’s visitors are highly engaged, taking a 50-question online survey or reading many of our 300+ content pages.

4) Finally, many Pay-Per-Click advertisers are not getting real-time tracking of their click volume and expenses. With the http://www.BestDietForMe.com system, they do have real-time access.

Pricing -- BestDietForMe ads range from 30-50 cents per click. The most an advertiser will spend is 50 cents per click. Price depends on positions in a 5-ad tower, or whether an Exclusive is chosen (50 cents per click).

“Daily and weekly Alexa rankings for http://www.BestDietForMe.com (a USA Today hot site) frequently hit 10,000 or lower—better than all but two of the major weight loss company websites worldwide. This is serious traffic, and it’s growing. BestDietForMe.com has become a major weight loss portal, and diet companies need to be seen there,” according to LaRosa.

About BestDietForMe.com / Marketdata

http://www.BestDietForMe.com is operated by Marketdata Enterprises, Inc., an independent analyst of the U.S. weight loss industry since 1989. A database of 61 of the most legitimate and popular diets is automatically and objectively searched after the consumer fills out an in-depth 7-8 minute survey online. Consumers can also get detailed diet company reports, and have access to special offers by weight loss providers—all at no cost.

Contact Information:

John LaRosa, Research Director

BestDietForMe.com/Marketdata Enterprises Inc.

813-931-3900

http://www.BestDietForMe.com

Or:

Brian Appel

CPAffiliates.com

410-843-3098

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Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.